GoLite Footwear announced today that Pacific Leisure (Australia) Pty Ltd will be the exclusive distributor for the Australia and New Zealand markets.
Beginning in Spring 2011, Pacific Leisure will sell the full line of GoLite Footwear to retailers across the region. This strategic partnership will help to drive international expansion of the GoLite Footwear brand, which is currently sold in the US and Canada.
A division of Ossia Group, the leading distributor of lifestyle and sporting goods in Asia, Pacific Leisure brings more than 15 years of experience distributing brands in this market. They were initially responsible for building the Prince tennis, Rollerblade and Nordica ski brands and are credited with establishing the Merrell and Mizuno footwear brands in this region.
Pacific Leisure currently distributes products for several global brands including, Umbro (soccer gear), and 7 for All Mankind premium denim and apparel as well as their own brand of swimwear, Spank.
“With their strong track record of building brands and extensive knowledge of the outdoor channel, they were a natural choice to lead the strategic growth of GoLite Footwear in this market and continuing our growth as a global brand. We are excited about our partnership with Pacific Leisure and look forward to working with their team”, says Scott Briggs, President of New England Footwear, parent company for GoLite Footwear.