GoLite said that to better serve US wholesale accounts, GoLite is bringing all sales functions in-house effective the end of this year. The company also announced a number of appointments, including Kevin Volz moving into the role of North American sales director.
After over six years with GoLite, Volz has been an integral part of growing the GoLite business and will continue to lead GoLite's North American sales efforts, said the company. In addition, current sales coordinator Greta Oberschmidt will become assistant sales manager.
Recently hired marketing coordinator, Denise Anderson, will move into the role of marketing manager. Prior to joining GoLite, Anderson was the marketing manager at Peak Pilates for eight years. She brings extensive experience in e-marketing campaigns, e-commerce, trade show management and marketing communications.
“Having developed the inside sales team GoLite is optimally positioned to provide better and more consistent service to retailers,” the company said in a statement. “The updated structure will ultimately create a much improved and dependable dealer service experience.”
