GoLite, the manufacturer of outdoor apparel and equipment, has retained San Francisco-based OutsidePR to manage all public relations and social media efforts. The agency will work with GoLite’s marketing team to help communicate the company’s products, programs and ethos to the media.
The work for GoLite will focus on the company’s renowned array of trail apparel and gear — a lightweight and functional product mix that is developed with the highest standards of sustainability and performance characteristics. OutsidePR will also help promote the upcoming launch of adventure travel as well as ongoing initiatives such as the new GoLite Active-ist program.
“GoLite is an iconic brand in the outdoor world,” said agency president Gordon Wright, “We’re passionate fans of their products and look forward to increasing awareness among consumers in the United States. It is clear that GoLite is on the path to incredible growth and we are thrilled to be a part of it.”
GoLite marketing director Dana Donley Morton said, “OutsidePR showed us a terrific quality of work in both social and traditional media. That, combined with their lifestyle experience in the outdoor world and expertise in getting their clients attention in large consumer media, made them a great fit for GoLite.”
