GoLite launched a contest in September to find four everyday outdoor athletes to be featured on its interactive new website and in the company’s marketing communications. The contest was designed to identify real people who embody GoLite’s values of innovate, sustain and inspire.
The company is excited to announce the newest GoLite Active-ists, along with their respective “Therefore I GoLite” taglines:
Craig Fleming, State College, PA I blaze trails with and for others. Therefore I GoLite
Taylor Bischoff, Denver, CO I tell stress to take a hike. Therefore I GoLite
Rick Guthke, Boulder, CO I travel to wild areas of the world. Therefore I GoLite
Amy McCarthy, Teton Village, WY I subscribe to simplicity. Therefore I GoLite
Each of these deserving new GoLite Active-ists will have their pictures and stories peppered across GoLite’s new website featuring an interactive homepage with pictures and stories about outdoor athletes and their passion for the trail, living sustainable lives and inspiring others to experience the outdoors.
