GoLite added two new members to their team of professionals: Kevin Volz, Marketing Manager and Patricia (Pat) Smith of OnTarget Public Relations in Denver, who will serve as the company's PR Manager and PR agency of record. Altogether, the two bring more than 40 years of brand development and outdoor industry experience to GoLite.
“Kevin and Pat add a brand-building edge to GoLite from key industry players such as EMS and REI,” said Kim Coupounas. “Kevin has been one of our most valuable players for the past 18 months as our Customer Service Manager. He brought a decade of outdoor retail experience from his store management role at EMS. As GoLite's Marketing Manager, Kevin transitions grass-roots customer relations into brand growth. Pat's outdoor industry toolbox has not only developed during recent years of agency work with REI, but in supporting and growing corporate brands such as Budget Truck Rental, Lucent Techologies/Avaya Communication and XCEL Energy.”
