Golfsmith International Holdings, Inc. unveiled its new 25,000-square foot store in Milwaukee, WI, its first in the state.

The new Golfsmith features an expansive six-bay indoor driving range with state-of-the-art launch monitors and Certified PGA Pro golf instruction from GolfTEC. It also features a huge indoor putting green and two “virtual reality” custom fitting studios that match golfers to the clubs that fit their swing.

“Milwaukee is a phenomenal golf market where folks pack a lot of golf into their season. Because this is our first store in Wisconsin, we wanted to make it a real destination for golfers from across state,” said Martin Hanaka, president and chief executive officer of Golfsmith. “Golfsmith in Milwaukee is another milestone in our commitment to activity-based retail, and to expanding our retail footprint nationwide. Our superstore format is about giving people hands-on experience, expertise and, of course, great selection at guaranteed low prices.”