Golfsmith International, Inc. has struck a four-year agreement with the American Junior Golf Association, Inc. (AJGA). Golfsmith will provide AJGA Member Days, discounts to the AJGA’s 5,300 members and 50% off on swing evaluations from lesson provider GolfTEC.
“We look forward to giving the game’s best junior players and future generations of golfers a robust retail experience and added service offerings that will evolve into a long-term, prosperous relationship for all involved,” stated Matt Corey, Chief Marketing Officer for Golfsmith. “This partnership is a great platform and reaches a vitally important consumer market segment junior golfers.”
AJGA members will also have access to Golfsmith’s 76 store locations which provide custom fitting services, lesson packages from GolfTEC PGA Professionals and indoor hitting bays. As for Golfsmith, its brand will be positioned through various AJGA channels traditional and online marketing, in AJGA tournament registration packets and at select AJGA tournaments.
“We are very proud to have Golfsmith come on board as our golf retail partner and bring a unique offering to our members,” said Stephen Hamblin, Executive Director of the AJGA. “Through this partnership, AJGA members will benefit from Golfsmith's expertise and receive special deals on top-of-the-line golf equipment.”
