Alma Mater Footwear, the Los Angeles-based golf shoe startup, reported it closed on an unspecified round of funding from a diverse group of current and former professional athletes across major leagues.
Alma Mater noted in a media release that company investors include professional golfers Taylor Montgomery and Natasha Oon; NFL players Jordan Poyer and Levi Wallace; the NHL’s Joe Pavelski and Tyler Seguin; TV host and gold medalist Victoria Arlen; MLB pro athletes Kevin Millar, Jackie Bradley Jr., Jed Lowrie, and Chris Young; and NBA player and announcer Mike Smith.
Alma Mater Footwear stated, “As investors, this group brings together a collective experience that goes beyond a simple marketing relationship. Their decades of accumulated experience inside elite competition, as well as the discernment to recognize when a product is a game changer in the marketplace, will be invaluable for Alma Mater. Together, they will provide needed perspective on design, development and growth — and help build a brand worthy of the game they love.”
Alma Mater released its flagship product, The Beta, in summer 2025 in two versions — the Beta Longwing (full-grain leather and nubuck) and the Beta Lite (technical nylon upper), backed by 3PE technology that “supports stability, cushioning and traction.”
“We build with the people who got us here,” said Nathan Brown, CEO of Alma Mater. “This group didn’t sign on for a check. They invested because they’ve worn the shoe; they know what we’re doing differently, and they want to be part of building something that gives golf what it deserves. That’s not a marketing relationship. That’s a foundation.”
Image courtesy Alma Mater Footwear
