Golf Datatech, LLC reported that retail golf apparel sales for the first six months of 2011 are up in every category and in every channel over the same period of 2010.
“For the past six months, sales in every apparel category, and in every channel, are up significantly, which is good news for the golf industry,” said Tom Stine of Golf Datatech. “The value of these reports is that they give the golf industry, including sectors like apparel, a snapshot of the business on monthly, quarterly and annual basis. This enables manufacturers and retailers to adjust their businesses accordingly, so that the golf marketplace can continue moving in the right direction.”
Among the key general findings for the June 2011 On-Off Course Market Report were the following:
Men's On-Off Course Golf Apparel
Compared to 2010, the sale of men's shirts, including short and long sleeve, has increased 6.2 percent year-to-date, and the average retail price shirt sold was $46.44.
In regard to men's tops, which include sweaters, vests and fleeces, sales have shown a significant increase of 24.3 percent year-to-date, and the average retail price top sold was $65.45.
Compared to 2010, the sale of men's bottoms, including pants and shorts, has shown a significant increase of 23.5 percent, with an average retail price of $48.58.
Women's On-Off Course Golf Apparel
For women's shirts, including short and long sleeve, the average retail price shirt sold was $43.69, and there was a 10.7 percent increase in sales year-to-date.
In regard to women's tops, which include sweaters, vests and fleeces, the average retail price top sold was $60.16 and there was a significant increase of 22.3 percent in sales year-to-date.
Compared to 2010, the sale of women's bottoms, including pants and shorts, has shown a significant increase of 8.3 percent, with an average retail price of $53.86.
