As part of a strategic plan to expand its domestic footprint, Goldwin America today announced the addition of two leading sales organizations to handle a portion of the U.S. market for the company’s Goldwin and C3fit brands. DeMuth Sales and Athletic Specialty Group will focus on key U.S. markets, with others still to be filled.
Based in Mt. Laurel, NJ, DeMuth Sales is the exclusive sales agency for Goldwin and C3fit in New England (Connecticut, Rhode Island, Massachusetts, Maine, New Hampshire, Vermont) and the Mid Atlantic (Delaware, Maryland,New Jersey, Pennsylvania, New York, Virginia, West Virginia, and Washington D.C.) The agency is operated by Miriam and Adam DeMuth.
Miriam DeMuth previously represented Scott Sports, Under Armour and Spyder. She has nine years of sales experience and prior to that was the Snowboard Clothing Buyer at Danzeisen and Quigley in New Jersey. Miriam assisted in designing the women’s Fischer Ski collection in Austria and has been recognized by industry organizations as one of the top sales rep Presenters in the U.S.
Adam DeMuth has over 12 years experience in the ski business. He was assistant director at the Adaptive Sports Foundation and later started his own program at Campgaw Mountain for children with special needs. Adam has an extensive knowledge of hard and soft goods and is now teamed up with Miriam to form a powerhouse sales organization.
Led by Mike Campbell, the Athletic Specialty Group will handle sales of C3fit for such key markets as Los Angeles, Chicago, Dallas, Denver, and Miami. Campbell previously held executive sales positions at both Reebok and Puma.
Campbell will rely on an extensive network of contacts and customers in the sporting goods industry to drive growth for C3fit. A well-regarded athlete and avid skier, Campbell embodies the lifestyle represented by the company’s high-performance products.
“We are happy to form these special sales relationships with Adam, Miriam and Mike,” said Goldwin America, Inc. CEO Shuzo Nojima. “They are well versed in the American sporting goods market and have strong relationships throughout the industry. Moving forward, we will continue to build our sales force.”
Founded in 1951, Goldwin originated as a family business, producing hiking socks and assorted accessories. Sensing a growing consumer interest in sports, Goldwin switched to the manufacturing of sports apparel and today is one of the industry's leading producers of high-end apparel for a multitude of sports, including skiing, outdoor, running, and cycling. Goldwin is renowned for its technological advances in fabric and silhouette designs. The company provides official apparel for the Sweden National Alpine Ski Team and some of the top junior ski amateurs in the world.
C3fit, the compression brand, became the very first athletic apparel company to be recognized in its native Japan as a General Medical Device for its ability to increase blood circulation. C3fit supports the annual Ultra Trail Mt. Fuji and the world-renown New York Marathon.
