GoldToeMoretz, the maker of Gold Toe socks, announced the launch of Gold Toe underwear, a premium collection for men. The brand extension will debut in national chain and department stores, Gold Toe Stores and at goldtoe.com for back-to-school.
Steve Lineberger, chief executive officer, GoldToeMoretz, made the announcement.
“Now is the time to launch Gold Toe underwear because consumers are returning to trusted brands,” said Lineberger. “New Gold Toe underwear draws from Gold Toe's nearly 90-year legacy of delivering lasting quality and reliable fit. We are excited to provide consumers a great value in both socks and underwear.”
The Gold Toe underwear collection consists of six styles: three tops (crew neck, v-neck and athletic tank); and three bottoms (brief, boxer brief and woven boxer). Size options are M, L, XL and XXL.
The company's owned brands include Gold Toe Underwear, Gold Toe, Auro, All Pro, SilverToe, GoldToeGear and PowerSox. Licensed brands include Under Armour and New Balance.
