Private investment firm HSG, formerly Sequoia Capital China, is in advanced talks to acquire Italian luxury sneaker brand Golden Goose in a transaction that could value the company at over €2.5 billion ($2.9bn), according to reports from Bloomberg and Reuters.
The deal, if finalized, would mark a major European expansion for HSG and provide London-based private equity firm Permira, the current owner of Golden Goose, with an exit after a suspended IPO attempt in 2024.
Permira bought Golden Goose in 2020 for €1.3 billion.
Sources said discussions could conclude by year’s end, although the timeline may shift and a deal is not guaranteed.
Golden Goose grew revenue 13 percent to €655 million in 2024. Adjusted core profit (EBITDA) was €227 million in the year.
The company operates 227 stores across the Americas, Europe, the Middle East, and the Asia Pacific. Its distressed sneakers, often priced above €500 a pair, remain popular across global markets.
Earlier this year, Blue Pool, a Hong Kong-based investment firm backed by Alibaba Co-Founder Joe Tsai, bought a 12 percent stake in the company.
Image courtesy Golden Goose
