The 117th U.S. Open is underway in New York City and Adidas kicked off the competition in a special way.
Inspired to look at tennis from a different point of view, and how sports can serve as a vehicle for positivity and change, together Adidas and Williams announced a community program including the restoration of a New York City tennis court through a donation to the NYC Parks and children’s tennis scholarships in Adidas by Pharrell Williams, Court 16 and Horizons.
In celebration of Williams’ manifesto, Adidas will give New York City, its community and special guests, a platform to let their voices be heard and encourage all to be loud in inspiring change through love. Umpire chairs become symbolic icons of the Quiet Please campaign and serve as physical stages throughout the city for people to express themselves and their love. Creating a city-wide social sensation, ten umpire chairs will be stationed in the following locations: Columbus Circle, The Apollo Theater, The New York Public Library, Herald Square, Flatiron,Union Square, Astor Place, Christopher Street at Gay Street, Petrosino Square and AtlanticTerminal (see below).