Gita Sporting Goods Ltd. has selected Gary Forsberg & Associates as its new sales representative agency for northern California and northern Nevada.
Gary Forsberg & Associates consisting of Gary Forsberg, Robert Mann and Michelle Forsberg took over the territory effective today. All three have extensive experience as independent sales representatives in the cycling industry. They will represent all Gita brands to the areas bicycle shops.
Gita will look to GF&S to expand penetration across all its brands in the territory. “With three veterans working an area that was covered by a single rep previously we believe we can provide better service to a broader range of dealers,” said Giordana Andretta Gitas Sales Coordinator.
