Under Armour entered into an agreement to become the official supplier of uniforms, apparel, footwear, and accessories to Georgia Tech, replacing Adidas. The Yellow Jackets had held an agreement with Adidas since 2018.

The contract with Under Armour begins July 1, 2026.

Under Armour’s partnership also supports name, image and likeness (NIL) activities for Georgia Tech student-athletes.

“This is an exciting moment for Georgia Tech athletics. Now, more than ever, Georgia Tech must set itself apart in all aspects of collegiate athletics, and our partnership with Under Armour will do just that by prioritizing our student-athletes and our fans,” Georgia Tech VP and director of athletics Ryan Alpert said.

“We’re thrilled to partner with Under Armour, an organization that shares our commitment to excellence, innovation, amplifying the Georgia Tech brand across the globe and enhancing the student-athlete experience, including through innovative NIL opportunities. Our partnership with Under Armour will play a big part in Georgia Tech continuing to move forward in the new era of collegiate athletics and reaching our ambitions of competing for championships at the highest levels of collegiate athletics,” continued Alpert.

Under Armour noted that in 1996, when the brand was founded, Georgia Tech was the first collegiate athletics department to purchase Under Armour’s HeatGear and, later, ColdGear products for the Yellow Jackets.

“Under Armour’s unwavering focus on meeting the evolving needs of athletes remains a cornerstone of our brand’s mission, the same as it did for our founder and CEO, Kevin Plank, back in 1996,” said Craig Cummings, VP, Team Division, at Under Armour. “As we mark our 30th Anniversary next year, we’re thrilled to team back up with Georgia Tech, our first collegiate client, to experience our commitment to enhancing athletic performance. We are energized by the momentum in Atlanta and look forward to amplifying our presence in the community through meaningful activations and shared purpose.”

Under Armour’s university partnerships also include the University of Maryland, Northwestern University, the University of Notre Dame, the U.S. Naval Academy, the University of Utah, and the University of Wisconsin.

Image courtesy Georgia Tech