GE Money – Sales Finance has signed an agreement to be the title sponsor of the 43rd Annual NSGA Management Conference, May 20-23, 2007, at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, Fla.

GE Money is introducing the Sport Finance Program for NSGA member retailers that allows them to provide special promotional credit and extended financing to their customers.

“The NSGA Management Conference has been the sporting goods industry's premier educational and networking event for many years,” said NSGA Chairman of the Board Bruce Ullery, president and CEO of MC Sports. “As the title sponsor of the 43rd Annual Conference, GE Money’s Sport Finance Program will have a very high profile at the Conference, enabling it to share its new NSGA program with key retailing executives. GE’s support of the Conference is greatly appreciated, as it will help further NSGA’s efforts to provide the sporting goods industry with the best event of its kind.”

“We’re proud to support the NSGA and its mission to educate retailers and dealers in maximizing growth and enhancing the customer experience,” said Dennis Murphy, vice president and sporting goods industry leader for GE Money – Sales Finance. “Sporting goods retailers and dealers have an unmatched entrepreneurial spirit, and we look forward to introducing the benefits of the GE Money Sport Finance Program and how it can support continued rewards for their business.”