Global Brand Marketing, Inc. announced the promotion of Ram Reddy to VP of information technology and operations. In his new position, Mr. Reddy will oversee all aspects of IT, vendor compliance and distribution, purchasing and inventory control, and customer service for GBMI.

“Ram Reddy has been a tremendous asset to GBMI,” said Killick Datta, chief executive officer of Global Brand Marketing, Inc. “With the tremendous growth GBMI has been experiencing, it is critical that the operational infrastructure can support it. With his thorough knowledge of our industry, Ram can greatly help us run a very efficient organization to better service all our customers worldwide. This combination will bring invaluable strategic and organizational vision to the GBMI IT and Operations division.”

Prior to joining GBMI in October 2004, Mr. Reddy was director of MIS at Reebok International Ltd. Prior to that, Mr. Reddy served as a senior consultant for SAP implementation at Ernst & Young.

Mr. Reddy will be based in the corporate offices in Santa Barbara, CA, and reporting to CEO Killick Datta.