Gander Mountain is launching its first-ever Camo Thursday, featuring online deals on Thanksgiving Day.

With year-round free shipping, the company also is offering another freebie during this promotion – an hourly Camo Thursday special in which a customer will receive his or her online order free of charge. No minimum or maximum purchase required.

“Thanksgiving Day is all about tradition – family and friends, turkey and dressing, parades and football, and now Camo Thursday,” said Steve Uline, executive vice president, marketing at Gander Mountain. “Camo Thursday speaks directly to the millions of outdoor enthusiasts in the U.S. who are ready to celebrate Thanksgiving and the start of the holiday season in a manner that appeals to their interests and with online offers of great value. At Gander Mountain, we’re thankful for all we have in the United States and especially thankful for fans of the outdoors, who make a celebration like Camo Thursday possible.”

Gander Mountain will continue the Camo Thursday online sale on every Thursday between Thanksgiving and Christmas, with one lucky customer each day receiving his or her order free. Each week will feature different money-saving online offers on camouflage outerwear, in addition to savings on a variety of outdoor products. The hashtag #CamoThursday will be used to track the use and spread of the promotion via Twitter throughout the holiday shopping season.

In addition to the savings at GanderMountain.com, all 115 Gander Mountain locations in 23 states will be open from 9 a.m. to 9 p.m. on Thanksgiving Day.