Game One, a consortium of team dealers, announced its acquisition of the sales team from Brandtek, a team dealer based in Madison, WI, which deepens its Midwest presence.
“Game One is the best place for the Brandtek sales team to land,” said Jeff Handlen, CEO of Brandtek. “Their vision, resources and culture make it clear they’re not just growing…they’re leading. I have every confidence that our sales team and customers are in the right hands.”
“We’re thrilled to welcome the Brandtek team to Game One,” said Pat Weber, president and CEO of Game One. “They share our unwavering commitment to culture, character and service, and bring incredible energy and expertise that will accelerate our growth and impact. Together, we’re even better positioned to support our customers, expand our reach, and drive meaningful results.”
With this acquisition, Game One also enhances its portfolio with Brandtek’s wellness products, such as Sport Fresh and Phyz Boost. To support a seamless integration, the transition included a week-long onboarding at Brandtek’s Madison offices for the sales reps.
“Game One has the people, the processes and the momentum to take what we’ve built at Brandtek and accelerate it to the next level,” added Handlen. “The onboarding experience confirmed that. They brought a large group of teammates to Madison to make sure our reps had everything they needed. And now, with Game One’s sales force bringing the Brandtek wellness line to teams.”
Game One was formed in 2018 and rebranded from ASB Sports in 2022. The business includes Athletic Supply, Odessa, TX; Barcelona Sports, Houston, TX; Bumblebee Sports, Nicholasville, KY; Cardinal Sports, Lubbock, TX; Team Sports, Holland, OH; The Graphic Edge, Carroll, IA; Universal Athletic, Bozeman, MT; and Williams Sporting Goods, Paris, TX.
Image courtesy Montana State University
