Galvin Green’s Board of Directors has promoted Martin Nilsson, from a key position in the finance team, to chief executive officer, succeeding Nicholai Stein, who has served as CEO since January 2020.
The appointment is reported to “strengthen alignment between the Board and management team, ensuring greater agility as the performance golf apparel brand continues its trajectory of international growth and innovation.”
Nilsson, the son of owner Tomas Nilsson, has held several key roles within the brand. He is based at the company’s global headquarters in Växjö, southern Sweden, and brings both a deep-rooted connection to the company and extensive experience in the golf apparel sector.
Having started in a part-time role in the company’s warehouse over 20 years ago, Nilsson began his rise through the ranks. In 2009, he played a pivotal role in driving the brand’s growth in the UK, collaborating with sales agents to establish Galvin Green in the golf sector. He also helped establish the U.S. subsidiary, spearheading the company’s strategic entry into the global golf market over a decade ago.
As CEO, Nilsson will “focus on expanding Galvin Green’s global reach in established and emerging markets. He will prioritize advancing the company’s sustainability programs, including efforts to use more responsibly sourced materials and reduce environmental impact, while delivering innovative apparel that continues to set new standards in comfort, performance and style,” the company said in a media release.
Said Nilsson, “I am honored to follow in my family’s footsteps and lead Galvin Green into the future. This brand has always stood for innovation, quality and an unwavering passion for the game of golf. My ambition is to ensure we remain the benchmark for performance golf apparel, while embracing sustainability and pushing the boundaries of design and technology.”
Founded in 1990, Galvin Green products are sold at golf courses and resorts worldwide, and appeal to younger golfers as off-course fashion.
The company’s Board expressed its appreciation for outgoing CEO Nicholai Stein, “We extend our deepest gratitude to Nicholai for his dedicated leadership and the significant contributions he made during his tenure. His efforts have been instrumental in Galvin Green’s development, driving both growth and a thriving company culture that will continue to serve us well in the years ahead. With new leadership in place, Galvin Green remains committed to its mission of delivering premium, high-tech golf apparel that inspires and equips serious golfers worldwide.”
Image courtesy Galvin Green
