G-III Apparel Group, Ltd. entered into a multi-year wholesale license agreement with U.K.-based Overland Ltd. for the sale of men’s, women’s and children’s footwear under the G.H. Bass and related brands in Europe.

 

Overland plans to sell G.H. Bass footwear primarily to department and specialty stores beginning in the fall of 2014. A companion agreement also enables Overland to operate retail locations throughout Europe.

This latest agreement marks the second license that G-III has entered into since acquiring G.H. Bass from PVH Corp. in November 2013. Earlier this year, G-III announced a multi-year license with PVH Corp. for G.H. Bass better men’s sportswear for department store distribution throughout North America.

“We are pleased to partner with a best in class organization such as Overland to bring this American heritage brand into the global market,” said Morris Goldfarb, chairman, chief executive officer and president of G-III. “Overland’s vast experience gives us a strong foundation as we take advantage of opportunities to grow G.H. Bass in these important markets.”

Overland Chairman and CEO Stephen Palmer said he looks forward to working with G-III to build the G.H. Bass brand and business into a global franchise.

 

“We are confident that we can develop and build wholesale distribution and retail stores throughout Europe,” Palmer said.