Fujikura, the Japan-based golf shaft maker, moved into larger U.S. headquarters in Carlsbad, California to accommodate advancements in research and development, growth in personnel and larger warehouse space.
The facility, called Fujikura Composites America, features an upgraded version of Enso, Fujikura’s proprietary motion-capture technology, which provides detailed analysis of how a shaft performs, measuring the forces exerted by various players and speeds at any point during the swing.
The facility will also feature two hitting bays, one of which is purely dedicated to R&D and tour fittings. Most Fujikura prototype shafts are still built in Carlsbad, and the larger, upgraded R&D lab will advance innovation efforts.
The new facility offers over 30 percent more square footage than the previous space. The majority of that is used for warehouse and employee offices. The warehouse nearly doubled in size, enabling the company to receive and ship larger quantities of stock more efficiently.
David Schnider, president and CEO at Fujikura, said, “Our operations have grown considerably over the last several years. We are still in Carlsbad, the epicenter of the golf industry, but our new facility will give us the tools to expedite turnaround time and better react to the demands of our customers and golfers who put their faith in Fujikura products.
“This will be the fourth time that we have moved since the inception of Fujikura in America in 1994, and it is yet another milestone for our company. The move is a testament to the work by the incredible people we have and the company’s mission to keep exploring new ways of making golf more enjoyable.
“From the earliest days of our journey to the latest in shaft technology, Fujikura has always looked to push the limits of what’s possible in golf. Innovation and game-changing technologies have underpinned our success to date, and the latest move to our new facility will help our talented team continue to break new ground.”
Image courtesy Fujikura Conposistes America
