FuelBelt Inc. has hired The Hartford Sales Group as its new sales representative team for the west coast.

The Hartford Sales Group, managed by Larry Hartford, will be covering California, Arizona, Nevada and Hawaii with five sales representatives based from their central offices located in Laguna Niguel, CA.

With their reach to 1,500 accounts, The Hartford Sales Group will help grow the FuelBelt brand, and ensure that the right stores are carrying the best and most innovated hydration products on the market.

“We strongly believe that the west coast is one of the biggest opportunities for the continued growth of the FuelBelt brand,” said Vinu Malik, founder and CEO Of FuelBelt Inc. “Aligning with Larry Hartford and his team is a unique opportunity to dramatically grow our business as they have the track record, the drive and the attention to detail that will keep FuelBelt out front in its leadership position. The growth in the run and triathlon channels is off the chart and we are certain that Larry and his team will make quite an impact in the territory.”

“We are fortunate to represent some of the best, most authentic brands in the run, tri, and endurance sports channels, and we are excited to partner with FuelBelt, the dominant brand of hydration belts and accessories,” said Larry Hartford, CEO Of The Hartford Group. “We see a strong opportunity ahead and my team is fully committed to raising the bar.”