Fuel Clothing Company Inc. is relocating from Hilton Head, SC to Park City, UT.

Co-founder Shane Gould said “The move was to put ourselves in what we think is the best location in the U.S. for distribution, lifestyle and pulse for the outdoor industry. A lot has changed in our 29 years in business, from selling out of the back of my car to local and nationwide core shops to distribution worldwide and licenses. Our brand has been hyper-focused on our sock and private label business since the 90s.

“Making performance socks with loads of style, we started putting text on the bottom of each sole almost 20 years ago, and this originality got us noticed and copied. You can walk around knowing we made something special on your feet. Our Private label started off in the early 2000s to help us fund our brand. Now twenty years later it has become a major part of our brand history by producing hats, socks, beanies, neck gaiters, masks, and head socks for over 500 brands worldwide all from word-of-mouth and business-to-business.”

Photo courtesy Fuel Clothing Company