Fruit of the Loom, Inc. announced that Scott Daley, formerly of Reebok, will join the company as SVP of Brands, effective November 3.
In this role, Daley will oversee brand strategy, execution and profitability for Fruit of the Loom, Vanity Fair Lingerie, Russell Athletic, and Jerzees in the U.S. and Canada, as well as global Spalding.
Daley will report to Jeff Cohen, CEO of Fruit of the Loom, which is owned by Berkshire Hathaway. Daley succeeds Tony Iannuzzi, senior vice president of apparel, who is retiring at the end of 2025 after a 36-year career with the company.
“Over his three decades with the company, Tony has played a pivotal role across various departments and with our customers, vendors, and employees alike. His customer empathy, strong leadership, and business acumen have been pivotal to the company’s success. Scott’s experience will build on Tony’s legacy, and we are excited about the future he will build for our brands,” said Cohen.
Daley brings nearly three decades of experience from Reebok, where he held a series of leadership roles culminating in his position as general manager for the U.S. His previous roles included VP of Global Footwear, GM of its running business, and head of basketball products and apparel.
Images courtesy Fruit of the Loom/LinkedIn
