Burton released a glimpse of the limited-edition “From Burton to the World” collection of snowboards, apparel and accessories featuring iconic quotes from the late Burton founder Jake Burton Carpenter.

Professional snowboarders sponsored by Burton will debut the collection while competing in Aspen, CO and Laax, Switzerland this month.

“Jake built Burton on a simple belief — snowboarding brings people together,” said Donna Carpenter, Burton owner and Board chair. “While we watch individual athletes compete, what Jake understood, and what our riders embody, is that snowboarding has always been about community. ‘From Burton to the World’ celebrates this spirit. Each board carries Jake’s words, but, more importantly, ‘From Burton to the World’ represents the passion snowboarders share on and off the mountain. This collection is a tribute to Jake’s vision, which is now carried forward by riders around the world who continue to push the sport while staying true to its soul.”

Burton team riders worked directly with the company’s designers to select the Jake Burton quotes that resonated most with them, resulting in six graphic snowboards in a vibrant color palette, each featuring Burton’s quotes in block print.

They include:

  • “HAVE AS MUCH FUN AS POSSIBLE” ridden by Oliver Martin (USA), Gaon Choi (Korea), Hiroto Ogiwara (Japan), Yiming Su (China), Mitsuki Ono (Japan), Nicola Liviero (Italy), Shaotong Wu (China), and Clemens Millauer (Austria).
  • “RIDING IS WHERE THE ENERGY COMES FROM – ITS ALSO WHERE IT GOES” ridden by Anna Gasser (Austria), Ayumu Hirano (Japan), Hanna Karrer (Austria), Reira Iwabuchi (Japan), Romain Allemand (France), Taiga Hasegawa (Japan), and Jakub Hrones (Czech Republic).
  • “HERE AT BURTON WE TAKE OUR FUN SERIOUSLY” ridden by: Brock Crouch (USA), Jiayu Liu (China), Jonas Hasler (Switzerland), Leon Vockensperger (Germany), Øyvind Kirkhus (Norway), Telma Sarkipajou (Finland), Dane Menzies (New Zealand), and Zoi Sadowski-Synnott (New Zealand).
  • “THE BEST THING ABOUT SNOWBOARDING – ITS NOT HOW YOU LOOK BUT HOW YOU FEEL” ridden by Shuichiro Shigeno (Japan).
  • “BELIEVE IN SNOWBOARDING” ridden by Kaishu Hirano (Japan).
  • “QUESTION: IS SNOWBOARDING A FAD? ANSWER: GET SERIOUS” ridden by Cam Melville Ives (New Zealand), Clemens Millauer (Austria), Lu Yang (China), Mark McMorris (Canada), and Mari Fukada (Japan).

Burton will drop the limited-edition collection worldwide and at select Burton flagship stores, retail partners and on on Burton.com beginning February 3.

Image courtesy Burton