Access to SGMA Spring Market is extended free of charge to all attendees registering through March 31, thanks to Franklin Sports, which is underwriting this month’s attendee registration fees – a savings of $50 per attendee. The SGMA Spring Market is being held from June 11 to 13 at the Sands Expo & Convention Center in Las Vegas, Nev. More than 200 exhibitors are already on board, including Asics, Cramer Products, Easton, Everlast, Garmin, LAMAR Health Fitness & Sports, New Balance, Rawlings, Russell Athletic, Spalding, Mizuno and Under Armour.

“The main reason we did it is to show our support for the show,” Larry Franklin, president of Franklin Sports, told SEW. I believe that is shaping up to be a potentially great show and we want to be supportive of it. It’s good for the industry and it’s good for us.” Asked how much it might cost his company, Franklin said, “We’ll find out at the end of the month. They’ve had a great first few days. I think it’ll exceed the goals.”