French running chain I-Run has acquired Belgian running store chain Trakks, including its six physical shops and its e-commerce site. The acquisition marks I-Run’s first stores outside France.
The financial terms of the acquisition were not disclosed.
Founded by Christophe Thomas in 2011 and based in Brussels, Trakks has stores in Etterbeek, Uccle, Charleroi, Rocourt, Jambes, and Waterloo. I-Run, founded in 2007 and headquartered in Toulouse, operates 24 physical stores in its home market as well as e-commerce shops in France, Belgium, Spain, Germany, the Netherlands, Portugal, Austria, and Italy.
The integration allows i-Run to combine its digital platform with Trakks’ established footprint in Belgium. The deal includes a provision for Trakks’ founders to remain with the company for at least two years to assist with the transition and to further develop the i-Run brand in the Benelux region.
Image courtesy Trakks
