CenterStone Technologies, Inc. announced that Four Star Distribution of San Clemente, California has selected the company’s iVendix software application. iVendix will provide Four Star Distribution with a business-to-business (B2B) online ordering solution for their retail dealers and sales reps in North America.

When Four Star goes “live” on the application later this year, dealers and sales reps will be able to view automated catalogs, check on the availability of product, place orders, and track and monitor the status of those orders using iVendix since it is accessible 24/7 via the Web.

“We selected CenterStone because of its expertise in providing Web-based B2B solutions in the action sports industry,” said Frank Aeschbacher, COO at Four Star Distribution. Delivering excellent customer service to our retail partners is important and in order to enhance this tradition in today’s business environment, Four Star needs a battle-tested B2B ordering tool. In our mind, a proven solution is one that retailers will quickly adopt, and CenterStone’s iVendix application has rapidly become the industry standard. With thousands of retailers already using the iVendix Web-based application, we are confident that our dealers will also quickly embrace this B2B solution. Developing the best products has always been important to Four Star’s C1RCA brand, but being easy to do business with helps us to further distinguish ourselves. With this new sales order management solution, Four Star Distribution expects to take a leadership role by setting a new standard for customer service in the action sports industry.”

“The senior management team at Four Star Distribution understands the importance of the specialty retail distribution channel to the building of a world-class consumer brand,” said Tom Detmer, chief executive officer of CenterStone Technologies. “Look at all the successful brands in the apparel and footwear markets, and all the great ones started out in specialty retail. It is the specialty retailers that truly support, promote and protect a company’s brand identity. We are pleased that Four Star has selected CenterStone to help with their brand expansion by providing their dealers with our online B2B solution.”

“We interact with hundreds of specialty retailers every day, and they are very vocal about wanting to conduct business at their convenience on a 24/7 basis using the CenterStone B2B solution. According to our most recent retail survey results, 54 percent of retailers spend more with vendors who have online ordering systems like CenterStone’s, and they spend, on average, 13 percent more with these vendors. Our iVendix solution delivers a large and extensive user community that is continuing to grow at a very rapid pace. And it is the adoption rate by this user community that will drive the ROI for Four Star and will help them continue to grow their brand in the specialty retail channel,” Detmer said.