Strava, the fitness-tracking platform, announced the appointment of former finance executive and Silicon Valley veteran Barry McCarthy to its board.
McCarthy brings more than two decades of experience as a CEO, as well as leadership in finance, strategy, and operations across global subscription platforms, to the role. He previously served as Netflix’s chief financial officer, guiding the company through its 2002 IPO and supporting its transition from DVD-by-mail to a digital video platform.
McCarthy later served as Spotify’s CFO, where he spearheaded the company’s direct listing and helped scale the business as it expanded globally. He then joined Peloton as its CEO, restructuring the business and shifting it to a more sustainable model. He has held numerous board roles at public companies, including Spotify and Instacart.
“Barry brings exceptional technology leadership, along with financial discipline, strategic insight, and experience guiding iconic consumer platforms through moments of transformation,” said Michael Martin, chief executive officer of Strava. “As Strava continues its exceptional trajectory, we are assembling a board of highly skilled, strategic leaders to help guide our sustained growth as we build a durable company with the ambition to become a defining global brand for the next 100 years.”
McCarthy joins the board following Strava reporting that it surpassed 180 million users, delivered sustained and accelerating revenue growth and completed the acquisitions of Runna and The Breakaway.
According to Strava’s 2025 Year in Sport Trend Report, over half of Gen Z expect to increase their use of Strava products in 2026, while using platforms like Instagram or TikTok the same amount or less.
Images courtesy Peloton
