Club Country, a new men’s lifestyle apparel brand for the outdoorsman, founded in Old Hickory, TN, has launched. Touted as the brand for men who “want to have it all,” Club Country is made for men looking for apparel that transitions “from the boat in spring to the golf clubs in summer and the hunting boots in fall and winter.”
Founded by Alabama native, former NFL quarterback, and lifelong outdoorsman Devlin Hodges, Club Country offers performance polos, button-down shirts and hats that bridge the gap between traditional golf apparel and technical outdoor gear.
“There are a lot of guys like me who love golf and the outdoors but couldn’t find clothes that felt right for both,” said Hodges. “Club Country was built to solve that. We stand behind every piece of Club Country merchandise; it’s high quality and thoughtfully designed. And we’re just getting started.”
Made with performance materials, Club Country apparel “blends Southern heritage with modern versatility.” Nature-inspired colors, subtle prints and clean silhouettes all featuring the line’s signature embroidered double-C brand and Mallard feather tag detail.
Fairway Polos are named after iconic rivers, lakes and destinations. Patterned styles feature subtle Mallard feather and rainbow trout motifs, while solid textured polos draw inspiration from Alabama’s Lake Martin and Charleston’s mossy oaks.
Feather Light Button-Ups offer lightweight comfort. Select prints reflect the rugged terrain of the Southwest.
Hoodies provide lightweight warmth. Hats deliver adjustable styles for everyday wear, and feature rope details and mesh backs in a variety of colorways.
Club Country is backed by an experienced leadership group with deep roots in brand building and operations. The company is supported by West Group Holdings, with Josh West and Nick Weaver as partners and advisors, while Sheldon Nations serves as its operating partner. Advisors and board members bring experience from leading golf and outdoor brands.
“At its core, Club Country is about versatility in product and in lifestyle,” said Hodges. “We’re building a brand for people who don’t want to change who they are or how they dress just because the season or setting changes.”
Images courtesy Club Country
