True Religion appointed Andrew Rauch, former global vice president digital at Foot Locker Inc., as SVP of global digital and ecommerce.
At Foot Locker, Rauch led “global digital strategy and full P&L ownership for a $1.3 billion ecommerce business across the Foot Locker, Kids Foot Locker, and Champs brands,” according to True Religion’s press release. He was at Foot Locker from August 2023 to May 2026. Prior to joining Foot Locker, he served as EVP digital, PVH Americas at PVH Corp., and was previously with Urban Outfitters for nine years in roles of increasing responsibility before departing as executive director, global e-commerce, digital marketing & analytics. Rauch began his career at The Children’s Place.
“We are thrilled to welcome Andrew to True Religion as we pursue our ambitious goal of becoming a $1 billion revenue brand,” said Buckley. “We believe TrueReligion.com should represent 40 percent to 50 percent of our total revenue, and this requires exceptional leadership with a proven track record. Andrew has successfully scaled ecommerce businesses like Foot Locker and Urban Outfitters from hundreds of millions to more than $1 billion in revenue. His expertise in driving ecommerce growth at iconic brands makes him the ideal partner to help us realize our vision for ecommerce and accelerate our business forward.”
Image courtesy True Religion
