Grassroots Outdoor Alliance announced that Playmakers, Inc. of Okemos, MI has joined the organization as a retail member.
According to Brian Jones, co-owner of Playmakers, “Our company's long term goals are to continue to provide an enjoyable and productive environment of specialty retail to our community and staff with a continued focus on education, fitness and wellness.”
Mark Satkiewicz, president and general manager of Smartwool adds: “Playmakers is one of the top account relationships we have in the world and Playmakers makes an amazing addition to your group. I know the owners and management team very well and they are best in class.”
Grassroots Outdoor Alliance conducts business on behalf of 38 key independent outdoor specialty retailers with 60+ vendor partners in the outdoor and specialty running categories.
