Footasylum CEO David Pujolar has left the UK-based retailer. No reason reported. Stephan Rahmede, senior representative for Aurelius WaterRise, the in-house operations advisory team for Aurelius Group, and the owner of Footasylum, will take over in an interim capacity.
Pujolar joined the shoe retailer in March 2024; after serving as general manager of Italian sportswear brand Aw Lab. Prior to this, he held senior positions at Adidas, Tommy Hilfiger and Foot Locker.
Pujolar said in a statement, “Thank you, Footasylum, for the opportunity to lead such a talented group. I’m grateful for your trust, support, passion, and the lessons we shared. Wishing the team continued success and all the best for the future. Defy Ordinary. Shake, shock and rock.”
Rahmede said, “The Footasylum journey began 20 years ago and has been a story of boldness, disruption, and a unique understanding of its customers. While many retailers have stood still in recent years, Footasylum has redefined what it means to be an athleisure retailer, creating shopping experiences that go far beyond the norm.
“We are lucky to have an extremely talented and dedicated team, driven by the vision to lead the industry. But there is more to come, and I am determined to support the next phase of growth and to strengthen the management team further, including a new CEO,” continued Rahmede.
Last July, Footasylum reported sales in its year ended January 25, 2025, rose 9.4 percent to £349.5 million, with store sales up 3 percent to £172.6 million and e-commerce sales up 6 percent to £143.1 million for the year. In December 2025, Footasylum announced a partnership with Dubai-based Apparel Group to open 40 Footasylum stores across the Gulf Cooperation Council (GCC) region over the next five years, marking Footasylum’s first retail locations outside of the U.K.
Image courtesy Footasylum
