Footasylum announced a new strategic partnership with Cologne-based Mad Agency to drive distribution and brand awareness across the DACH region (Germany, Austria, and Switzerland).
Mad Agency specializes in young fashion and streetwear, with a portfolio of over 12 brands and a network of over 250 retail partners in the region. Under the new agreement, Mad Agency will represent Footasylum’s full brand stable as its exclusive sales agency for Germany and Austria.
The partnership officially launches in November 2025 and will run for an initial term of three years.
Dan Moneypeny, VP of International at Footasylum, commented: “We are delighted to be partnering with Marc Jentzen and his talented team at The Mad Agency, whose regional expertise will enable us to build multi-brand and multi-channel distribution through Germany and Austria. Mad Agency has a strong track record of scaling emerging fashion and streetwear brands while driving sustainable growth for its partners. We’re excited to support them in delivering on our brand strategy for the region.”
Marc Jentzen, CEO of Mad Agency, added: “We are thrilled to partner with a brand that shares our vision for sustainable growth and meaningful impact in the fashion market. Leveraging our expertise in multi-brand, multi-channel distribution across Germany and Austria, we are committed to scaling their presence while delivering strong, long-term value for all partners. This collaboration perfectly aligns with our mission to support emerging fashion and streetwear brands in reaching their full potential.”
Founded in 2005 and headquartered in Rochdale, England, Footasylum has over 60 stores in the UK. Key third-party brands include Nike, Adidas, The North Face, and New Balance. Examples of Footasylum’s exclusive brands include e Zavetti Canada, Alessandro Zavetti and Monterrain.
Image courtesy Footasylum
