Foot Locker, Inc. with Jordan Brand launched the “Ready to Fly” campaign featuring NBA star Russell Westbrook. The 60-second commercial opens with Westbrook approaching an aspiring basketball star and taking him through all of the “typical” steps today’s top athletes have to complete before making it big. Adding a bit of levity and humor, Spike Lee jeers at the young player as he works through Westbrook’s grueling drills.
The video can be viewed here.
“We are very excited to partner with Jordan Brand on the Ready to Fly campaign to offer our customers an incredible collection of premium footwear and apparel this holiday season,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “We enjoyed working with Russell Westbrook on this campaign, as he is a great athlete to showcase the importance of hard work, dedication, and what it takes to be a professional.”
The commercial debuts online today and via broadcast Thursday, Dec. 11 on TNT. The spot was created by worldwide agency BBDO.
Also for the holiday season, Foot Locker is offering the Jordan Brand Holiday Wish List-the holiday card that delivers. The Jordan Holiday Wish List allows consumers to create a personalized holiday card filled with their favorite Jordan products, including the Air Jordan XX9, and share the unique Wish List via email, standard mail, and social media channels.
