The newest Fleet Feet running store opened in Naples, FL, on June 1. Owned and operated by franchisees Brian and Janene Urichko, the store is located in The Pavilion shopping center in Naples.
Fleet Feet reports that the company is the nation’s largest franchisor of running specialty stores, with over 285 locally owned and operated running stores. Fleet Feet Naples is the second Fleet Feet franchise store for the Urichko family.
“Opening a second Fleet Feet store is a dream come true and labor of love,” said the Urichkos. “We are excited to expand our passions for shoes, running, walking, and educating others, and are grateful to be a part of such an active, vibrant Fleet Feet community in Southwest Florida.”
Before joining Fleet Feet, Brian Urichko moved to Florida from Illinois in 1978 and earned degrees in Exercise Physiology, Secondary Education, Science, and Educational Leadership from the University of Florida. He spent seven years as a teacher and 20 years as a school principal.
Janene Urichko came to Central Florida from Miami in 1979 and built a career in education, earning a Master’s degree in Elementary Education from the University of Florida and endorsements in ESOL and Gifted Education. Most recently, she developed a new gifted curriculum at St. Luke’s Lutheran School in Oviedo. She also spent several years as a real estate agent.
The high school sweethearts Brian and Janene are the parents of two adult sons, Ethan and Aiden, who are both active in the Urichkos’ Fleet Feet franchise in Fort Myers, FL. In 2022, the Urichkos reported a 51 percent sales increase in their first year of ownership at Fleet Feet Fort Myers, one of the largest year-over-year increases among Fleet Feet locations. It continues to demonstrate strong growth, posting roughly 11 percent sales growth in 2025.
Fleet Feet Naples will host as grand opening on June 3, coinciding with Global Running Day.
The store will carry premium brands including Hoka, Brooks, On, Nike, and Adidas. The store will also offer Fleet Feet’s Fit Id® outfitting process, using 3D foot scanning to measure foot length, width, volume, and arch height to fit customers with the right shoe for their unique stride. Fleet Feet Naples will also offer beginner, half-marathon and full-marathon training, as well as community runs highlighting local running clubs.
“The Urichkos are exactly the kind of owners who make Fleet Feet special,” said Jason Jabaut, chief operating officer of Fleet Feet. “Their steadfast approach to serving runners in the community and passion for the sport have resonated strongly in Southwest Florida, where their leadership has been a constant driver of success. I look forward to seeing them build the same community out of the Naples store.”
Image courtesy Fleet Fleet Naples
