Fleet Feet, Incorporated, the nations leading franchisor of running
specialty stores, announced the launch of “Fitlosophy” the complete fit
experience, a new national branding campaign. Fitlosophy represents
Fleet Feet Sports philosophy of Fit, and it was created as a unique
way to communicate this brand message to customers, vendors, the
industry, and the public.
“Fitlosophy is much more than a
process or procedure. Its a way of doing business, and its why our customers
keep coming back,” says Fleet Feet, Incorporated President Jeff Phillips. “We
dont just deliver the right footwear fit, but we help our customers find the
right bra fit, apparel fit, training plan, heart rate monitor
.everything we do
as specialty retailers is about finding the right fit for our customers.
Fitlosophy is a just new way to communicate to the market what weve been
doing all along.”
The Fitlosophy campaign features POS kits, brochures,
counter signage, cards, and window decals, which will be in Fleet Feet Sports
stores across the country beginning in September.
