Vibram is launching an outdoor ad campaign on London buses to promote its Fivefingers as a training shoe in advance of the Olympic Games, according to reports in the U.K. The ‘Train With’ campaign targeting Central London on bus super-sides will run from July 24 coincide with traffic around the 2012 Olympics.

The branded buses will be on the road for four weeks, with the objective of increasing awareness of the brand during the Olympic period; capitalizing on the athletic focus and the increased tourism in the capital.