Over the past year, the Don’t Lie for the Other Guy program – jointly developed by ATF and the National Shooting Sports Foundation – has been rolled out in several areas along the southwest border of the United States, according to a release by the NSSF.


The campaign completed its fifth launch of the year last week in San Diego and continues to demonstrate the industry’s strong stance against illegal straw purchases of firearms.


The goal of the program is twofold: to warn residents and visitors about the severe penalties associated with illegally purchasing a firearm, and to educate federally licensed firearms retailers on how to better detect and deter potential straw purchasers.


“NSSF has for nearly a decade partnered with ATF and the Department of Justice (DOJ) Office of Justice Programs (OJP) on the Don’t Lie program. This partnership is a great example of coordination and tangible success on the federal, state and local levels and with federally licensed firearms retailers throughout the country,” said NSSF Senior Vice President and General Counsel Lawrence G. Keane.