Herrmans Bike Components, Ltd., based in Pedersöre, Finland, named François Joly as Sales and Marketing Director. Most recently, he served as Head of Sales at Mavic.
At Mavic, Joly was responsible for commercial activities across OEM, aftermarket and distributor channels. His previous experience also includes senior commercial roles at Neomouv and Mach 1 Wheel Components. Born in Belgium and based in France, François also brings a strong perspective on the European market to the role.
At Herrmans Bike Components, Joly will lead global sales and marketing activities across OEM and aftermarket business.
Herrmans Bike Components said the hiring “supports Herrmans’ continued focus on strengthening customer partnerships, developing its market presence and bringing future-proofed bicycle components to a changing industry. It also follows the recent acquisition of Roxim lighting technology, which expands Herrmans’ offer in advanced e-bike and speed pedelec lighting and adds further momentum to the company’s commercial development.”
Dan Liljeqvist, CEO of Herrmans Bike Components, said, “François brings valuable industry experience and a strong understanding of both OEM and aftermarket business. For Herrmans, this appointment is an important step in strengthening our commercial direction and culture, and in supporting our customers even better. We see clear opportunities to grow, and also to strengthen how our commercial direction connects with sales, marketing, product development, and customer relationships.”
“I am very pleased to join Herrmans Bike Components,” said Joly. “Herrmans has a strong foundation: European manufacturing, long product experience and a clear ambition to develop components that bring real value to bicycle brands and riders. I look forward to working with the team, our customers and partners to build on this position and take the next steps together.”
Images courtesy Herrmans Bike Components
