The Finish Line, Inc. has teamed up with SI.com, Sports Illustrated's web site, to launch a new online retail store, SI SHOP. The announcement was jointly made by Gordon McLeod, president of SI.com and Alan Cohen, chairman and CEO of Finish Line.

SI SHOP, which will be powered and produced by Finish Line, will offer one-stop shopping for sports enthusiasts nationwide. Beginning this month, visitors to SI.com will have the ability to purchase their favorite team and fan-based sports apparel – including hats and jerseys – as well as additional footwear, apparel, and accessories sold by Finish Line. Following the launch, SI products such as classic covers, calendars, books, and Sports Illustrated subscriptions, will also be available directly from the site.

“SI Shop gives SI.com users another great reason to visit our site,” said McLeod. “It's a state of the art online store that's very easy to use, and it carries all their favorite sports brands.”

“Our partnership with SI.com will allow us to expand our presence on the web, a channel which continues to grow in importance for Finish Line and its consumers.” said Alan Cohen, Finish Line’s chairman and CEO. “Additionally, SI Shop provides us with an excellent opportunity to increase Finish Line’s brand awareness to a larger, more diversified audience.”