The Finish Line, Inc. announced that Jay Custard has joined the company as vice president, digital marketing. He comes to Finish Line following four years with Crocs, where he most recently served as vice president, e-commerce, global.
Custard's responsibilities include leading and directing corporate strategies involving digital customer acquisition, retention and superior customer satisfaction, as well as developing new strategies to support future growth.
Prior to Crocs, Custard was the senior online marketing manager for Crispin Porter + Bogusky/texturemedia, an award-winning digital agency in Boulder, Colorado, where Custard worked with clients, including Microsoft, American Express, Volkswagen and Domino’s Pizza from 2006 to 2008.
“Jay's appointment is key to driving long-term growth for The Finish Line through aggressive expansion of our digital business,” said Chris Ladd, Finish Line executive vice president and chief digital officer. “Digital growth is essential as our company continues to execute an omni-channel strategy where customers must have a consistently great brand experience as they interact with us through all channels, including our stores, digital, mobile and social media. Jay's expertise and insights are critical to pursuing this strategy and resulting digital growth.”
Custard holds a bachelor's degree in business administration/marketing from Westminster College in Fulton, Missouri.
