The Finish Line announced the continuation of its marketing partnership with Nike as their latest cooperative television commercial breaks on national television this weekend. The commercial highlights that Finish Line carries the best selection of Nike Shox this back-to-school season and all year long.
Finish Line produced 'Cross-Country Spirit' in conjunction with Nike and advertising agency Wieden+Kennedy. The Portland-based agency developed the recent 'Streaker' and 'Pretzel' commercials for Nike as well as 'Training Day' for Finish Line this past spring.
“The new television spot is the continuation of a great partnership with Nike through a campaign designed to truly differentiate Finish Line from our competitors,” says Kevin Flynn, Senior Vice President of Marketing. “The humor of 'Cross-Country Spirit' allows us to really speak to young consumers and continues the development of a fun personality for Finish Line.”
