Seattle, OR-based Filson hired Waypoint Outdoor to lead its wholesale sales initiatives in North America. The hiring follows the appointment in January of Tim Bantle, former CEO of Eddie Bauer, as president.
“Filson is a perfect specialty brand for specialty retail. This change to our sales organization will allow us to provide best-in-class service to the specialty market,” said Bantle. “Filson occupies a unique space in the market with a focus on craftsmanship and timeless style across workwear, sportswear, outdoor apparel and gear. With Waypoint Outdoor, Filson gains access to a nationwide network of specialty retailers, regional chains, and key accounts faster and more efficiently than we could build in-house. Waypoint is simply the best out there, and we’re really excited to work with them.”
“The Waypoint team has always loved and respected the Filson brand and its enduring products,” said Bob Holding, CEO of Waypoint Outdoor. “We’re honored to partner to deepen the specialty wholesale business and bring the brand to life with the best retailers across the country. We will make sure that the transition is seamless for the existing retailers and strive to provide the highest level of service for every Filson dealer. We see so much opportunity for the brand and can’t wait to get to work.”
Image courtesy Filson
