Sport Brands International has named Fila USA's current VP Apparel, Danny Lieberman as Senior Vice President Global Apparel for the brand. In his new role, Mr. Lieberman will supervise and coordinate Fila's global apparel design, development, production and sourcing.

Mr. Lieberman has been at Fila USA for over 7 years. During his time at Fila, he has held various product management and production positions.

Mr. Lieberman has a wealth of experience in the apparel industry. An 18-year industry veteran, he has a strong background in production, sourcing and merchandising including positions at Andrew Marc, London Fog and Macy's East.

“Danny Lieberman and his team turned around the apparel business for Fila USA,” said Tom O'Riordan, President & CEO of SBI/Americas. “Danny is a visionary leader that is in touch with the pulse of the apparel market. His keen business sense and attention to detail made a significant impact on Fila USA. With Danny leading the global apparel team, I am confident that we will see the same results worldwide.”


Mr. Lieberman currently resides in Rye Brook, New York and is a graduate of Syracuse University. Mr. Lieberman will continue to be based out of Fila's New York office, which will serve as the company's design center and showroom.