Fersten Worldwide, the exclusive licensee of Fila Golf in North America, has appointed golf industry veterans Ron Birrell and Steve Sakovitz as sales representatives to service Fila Golf men's and women's apparel.
Birrell will represent Fila Golf in the Greater Toronto area and throughout Ontario, Canada. Over the course of his career in the golf industry, Birrell has developed relationships with hundreds of golf courses, country clubs, resorts, as well as off-course golf chains and specialty stores. He will be responsible for increasing Fila Golf's market share in those distribution channels.
Sakovitz is well respected in golf and sporting-goods circles in New England. Covering Maine, Massachusetts, New Hampshire, Rhode Island and Vermont, he will service the growing legion of golf shops requesting Fila Golf apparel and those experiencing accelerated inventory turns.
Birrell and Sakovitz are among an enthusiastic Fila Golf team of personable, service-centric and well-versed territory representatives in the U.S. and Canada.
“Our representatives, coast-to-coast, align perfectly with Fila Golf as a leading performance-wear brand,” says David Fishman, Director of Sales of FW, exclusive North America licensee of Fila Golf. “They are backed by a heritage known for fashionable, comfortable and durable apparel, as well as the iconic Fila logo.”
