Fila Canada will launch an online portal on April 1, 2011 celebrating the 100th anniversary of Fila. The microsite, fila.nkpr.net, will feature creative editorial content and social media channels that support an interactive digital community.

Fila USA is planning its own Centennial effort later this spring, according to a Fila spokesperson.

The Fila Canadian microsite will include interviews with celebrity Fila fans and health and fitness tips from leading experts. Visitors to the site will be able to submit videos and photos for a chance to win prizes from the “100 Days of Giveaways” promotion, including Fila gear and movie passes to exclusive screenings. The site will also feature a t-shirt design contest with the ultimate Fila-fan prize package: the opportunity to design a limited edition t-shirt for celebrity visitors to NKPR's 2011 IT Lounge gifting suite during the Toronto Film Festival!

Fans of the brand are also invited to join the Fila 100th anniversary conversation on Facebook (http://www.facebook.com/fila_100) and Twitter (http://www.twitter.com/fila_100) to access even more exclusive content.