WIN Products, Inc. and Federation Internationale de Football Association (FIFA) announced a new licensing agreement that names WIN High Performance Sport Detergent the official licensed sport detergent of the 2010 FIFA World Cup.
The partnership is designed to introduce WIN Detergent, specifically formulated to eliminate embedded sweat and odors found in performance athletic attire, to the global market.
The partnership with FIFA provides licensing rights around the 2010 FIFA World Cup. Entering the North American marketplace as the first official licensed detergent of the U.S. Olympic Team, the WIN-FIFA agreement will mark WIN's global distribution expansion into Europe and Latin America. Mirroring the successful USOC partnership, WIN will use the Official Emblem of the 2010 FIFA World Cup and designations on all products and marketing materials targeted at consumers and products.
“WIN is in the midst of an aggressive expansion strategy and the 2010 FIFA World Cup South Africa is the ideal marketing partner to reach the global marketplace as football has such a worldwide, enthusiastic fan base,” stated Mark R. Konjevod, CEO and co-founder of WIN Products, Inc. “Our experience with the Olympics demonstrates how valuable this global partnership can be as we grow the WIN brand and we look forward to activating our FIFA licensing agreement.”
WIN and WIN Green are currently available at www.sweatlifter.com, www.amazon.com and leading sport specialty retailers.
