Sportsquest, Inc.  said its Fielding Eyewear unit appointed Jim Spangler as vice president of marketing and brand development.

Spangler was previously president of World Axis Group in Thomasville, GA, a full-service advertising agency originally based out of Ft. Lauderdale, FL. The agency specialized in building brand identity for national, regional and international corporations. Partial client list includes: AcuraVision, Alamo Rent A Car, Bell South Mobility, Columbia Pictures, Delta Dream Vacations, Dunlop Eyewear, Lens Express, Motorola, Siemens and STP International.

“Jim brings over 30 years experience to the table in building national brands and has years of experience in both the eyewear & sunglass industry from previous clientele,” said Fielding President Greg Vaughan says, He’s been consulting with us for some time now and already knows our business inside/out and our philosophies are the same… it’s a great fit. ”

Spangler said he has been working in-house on a daily basis coordinating the design of new product packaging, new retail displays, national advertising, tv sponsorships, event sponsorships, celebrity spokespersons, direct mail, websites & social media. In the past my agency designed award winning brand identities for other clients… Fielding Eyewear is poised to be a famous household brand as part of our near-term objectives.”

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